The Blog
What happens when a CMO builds the agents
Field notes on AI agents and growth, with real numbers. Plus The 100K Story, a weekly series on building four AI products in public.
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Point of view
The CMO who builds
What agents do well, what I keep human, and how I would build a marketing team around them.
Read the article →
Case study · SEO
300+ AI-powered SEO pages a quarter
How non-branded organic went from 5% to 35% of traffic at SwissBorg, and what I would do differently.
Read the case study → Case study · AgentsInside the Sonscape pipeline
A multi-agent pipeline that turns 40+ hours of music video production into under 1 hour, for under $100.
Read the case study →Weekly series · Season 1
The 100K Story
Four AI products, built from nothing, in public. The real numbers, the real failures, the real wins. Every week, no spin.
Season 1 begins
November 11, 2026
Season 1: 11 episodes
01Nov 11
The Wave
If your whole life just got disrupted. This one's for you.
02Nov 18
Jax Lukken
If you've been hiding your best work, this one's for you.
03Nov 25
The Build
If you've always needed someone else to build your vision.
04Dec 2
In Public
The part most founders hide: what doesn't work yet.
05Dec 9
What Worked
DJing at the pyramids. None of it was real.
06Dec 16
Sprinkal
Meta blocked me three times. So I built my own team.
07Dec 23
The Numbers
The honest answer, pulled straight from the live Wallboard.
08Dec 30
The Machine
Four products, one system, still unproven.
09Jan 6
The Outreach
If you've ever hit send and got no response at all.
10Jan 13
The Other Application
A Stanford study, and the pipeline I built to beat it.
11Jan 20
What's Next
Season 1, complete. What NGSM actually means.