Entrepreneur · Builder · Creator

Julien
de Waal

Julien de Waal — AI systems builder, entrepreneur and creator based in Málaga, Spain

Hello. I've spent my life turning ideas into scalable companies, led marketing and growth teams in unicorns, engineered AI systems into products, and feelings into music. If you're building something that matters — let's talk.

Julien de Waal — Entrepreneur, Builder, Creator
Previously
SwissBorg
Google
Capgemini
Demium
Showrush
Doggies in Town
Enamorados
Who I am

Multidisciplinary. Multicultural. Full-stack entrepreneur. I create things that didn't exist before I needed them — companies, systems, music — all born from the same restless belief that if it's broken, build something better.

AI Systems Growth Marketing Product Strategy Entrepreneurship Music Production Workflow Automation Brand Building Content Distribution

I've led growth at a crypto unicorn, consulted hundreds of clients on Google Ads, led a startup incubator, founded and scaled multiple startups, and launched AI products from scratch — all while producing and releasing music independently. The thread running through all of it: creativity meeting systems.

"

The most important thing is to have the courage to do things differently. Mikel Arteta — Manager, Arsenal FC

What I build

Products that replace entire workflows

AI · Music Tech · Live
Sonscape
AI-native music video production and distribution. Drop a song in — get a fully produced video and social campaign out. Built after spending 6 hours per release on work that had nothing to do with making music.
Early access — 7 spots left ↗
AI · Social Media · Beta
Sprinkal
One input. Fully distributed content across X, LinkedIn, TikTok and more — each post native to its platform, tone, and audience. Built for founders and creators who need consistent presence without a team.
Join the waitlist ↗
Product · Live
DogPicks
Live and operating. Part of the Nova Labs portfolio — ventures that start as personal problems and become products others use.
Learn more ↗
A different frequency
Jax Lukken · Waalhalla Records

Where the builder
turns off.
The creator takes over.

Music has always been where the things that don't fit anywhere else finally find a home. Poems at 15. Lyrics through challenging times at 16. Years of making music in private — fear of judgment keeping the drawer closed. Then one conversation changed everything. The week after — first release. The flood gates opened. Two albums. Twenty songs. Globally distributed.

2
Albums
20+
Tracks
1.5M+
Listeners
5K+
Subscribers

Let's build
something together

Open to collaborations, senior marketing and growth roles, AI product conversations, and anything that sits at the intersection of creativity and systems thinking.

Currently open to
  • Head of Marketing / Growth roles
  • Senior Product Marketing Manager
  • AI product collaborations & investments
  • Creative partnerships & music licensing
  • Anything genuinely interesting