The 100K Story — Season 1

Building in public.
Every wall documented.

From the day I got let go to €100K ARR — live. Every metric. Every wall. Every week.

⬛ The Wallboard
€100K ARR
126
days of building
Building
Wall:  Content distribution
Build:  Sprinkal
Win:  TikTok API approved
Monthly recurring revenue
€0
Target: €1K ARR next
€1K ARR
€10K ARR
€50K ARR
€100K ARR
YouTube subscribers
4.7K
/ 100,000
95,300 to go · juliendewaal.com/100k
Sonscape artists
0
Onboarded
Videos generated
0
Total outputs
Waalhalla artists
0
On the label
This week's learning
Text-to-video hallucinates. Image-to-video extends. For music production — image-to-video wins every time.
Revenue MRR (€) — Season 1
Starts at €0. Builds week by week. The primary story of Season 1.
YouTube subscribers
Sonscape artists
Updated every Sunday before Tuesday's episode post. All data from real sources — YouTube Studio, Supabase, Stripe.
11 episodes. Every Tuesday. Each one a complete arc — hit, struggle, turn, hope. Follow on LinkedIn or read the blog.
Episode 01
The Wave
Sep 1, 2026
Coming Soon →
Episode 02
Jax Lukken
Sep 8, 2026
Upcoming
Episode 03
The Build
Sep 15, 2026
Upcoming
Episode 04
In Public
Sep 22, 2026
Upcoming
Episode 05
What Worked
Sep 29, 2026
Upcoming
Episode 06
Sprinkal
Oct 6, 2026
Upcoming
Episode 07
The Numbers
Oct 13, 2026
Upcoming
Episode 08
The Machine
Oct 20, 2026
Upcoming
Episode 09
The Outreach
Oct 27, 2026
Upcoming
Episode 10
The Other Application
Nov 3, 2026
Upcoming
Episode 11
What's Next
Nov 10, 2026
Upcoming
Every wall that became a product
sonscape.io
AI music video engine
Live
sprinkal.com
AI content distribution
Beta
jaxlukken.com
Music + YouTube
Live
waalhallarecords.com
Independent label
Live
dogpicks.app
AI dog health tool
Live
Signal · Ep 1
Aug 6, 2026
Text-to-video hallucinates. Image-to-video extends. For music production — image-to-video wins every time.
Archive — Season 1
Ep 1
Build your knowledge layer before you automate. Building with AI without capturing what you know is building with amnesia.
Aug 6, 2026 · AI workflow
More signals added every Thursday.